The arrival and continuation of the global pandemic has, contrary to expectations and beliefs, achieved some sort of a miracle. It has millions across the planet – kicking and screaming or glibly dancing – into the digital era. People everywhere, whether a hip 20, a learning 60, or a doting 80, are suddenly on technological and digital communication platforms, whether out of necessity or choice.
Most of them, especially older people, had quite effectively managed to avoid doing so for many decades until the world changed. What we must also keep in mind, in the midst of all this technological largesse everywhere, is that mores and rules of communication will have to be changed and modified too, to keep up with the new ways in which we now largely communicate. New etiquette must take the place of the set of rules of manners we are used to.
Something as essential and fundamental as catching and holding the attention of your audience during any kind of interaction is now a world away from what it used to be when everyone was in the same physical room. Physical communication spaces, we are increasingly discovering, were a lot more forgiving than digital ones. In a physical space, face to face, people had no choice but to pay some amount of attention, or were predisposed to at least try, given the lack of many other avenues.
We dealt with speeches, lectures, meetings, seminars, sessions, on the premise that the human span for attention is 90 minutes. Ah! those were the days! the digital communication world is not nearly as accommodating, as we have learnt over the last 10 odd months. Whatever the reasons behind it, people on online media tend to have a much shorter attention span.
Instant gratification is easily available online, and one supposes that the mind has become trained to expect that from all online content, or maybe it is a much more fundamental difference in how our brains process different kinds of stimuli. Whatever the reason, catching and retaining audience attention has become a more critical and more difficult function of everyday communication, especially in the workplace. Unless one can “hook” the audience in the first five seconds, consider the audience lost.
People are a lot more distracted these days, there are more distractions available at our fingertips if we are to be online for any kind of work thing. As a result, they are a lot more impatient as well. If it does not appeal almost instantly, we tend to move on or disconnect mentally if not physically.
Add to that the shortcomings of the digital mode of communication as far as sensory input is concerned, and “keeping” audience attention becomes as important and focal an issue as “getting” it in the first place. Physically, in a hall, meeting room, or auditorium, you can present audiovisual inputs, walk around, use your body language as a tool to hold audience attention, easily interact with your listeners and receive inputs from them in the form of both verbal and non verbal communication feedback. On a digital platform, this is much more limited.
One cannot move around, sensory input that the viewer is receiving is all digital anyway, so playing a clip or displaying a powerpoint presentation does not have nearly the same impact, and given that the likelihood of all members of the audience being visible is minuscule, nonverbal feedback is at a minimum. Clearly then, it is time for a rethink of what we have always thought of as traditional communication skills. It is time to remodel old skills and learn new ones.
It is time to re-imagine how we are going to effectively work in teams, lead them, conduct business, drive profits, and participate in the global workforce as efficient and productive members in the post covid world.